Below is the latest offering from Reason Clothing. Amongst their new releases are a leather jacket, denim, baseball caps, beanies and graphic tees.
The Lookbook was shot on location in NYC by Michael Avedon, grandson of the late Richard Avedon.
The offering from Reason Clothing represents a big step forward for the New York City based brand in what founders Philip Bassis and Jon Totaro describe as ‘one of Reason’s strongest collections to date’. The theme for the 2010 fall/winter season was to create items that could be worn every day that are truly built to last.
Hit the jump to see the Lookbook images.
Make your orders via Reason Clothing.
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[...] 2010 Fall/Winter “Built to Last” Video Lookbook Reason Clothing recently released their Lookbook showcasing their 2010 Fall/Winter “Built to Last” Collection, and have now let loose [...]