Tag Archives: primitive

Primitive Spring 2011 Releases Sunday

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We received a one-shot sneak peek of Primitive’s Spring 2011 Collection and last night they announced that the new goodies will release in-store and online this weekend.

Saturday, April 2 is the day. When the time is appropriate, make your orders/purchases via Primitive (17060 Ventura Blvd, Encino, CA).

Primitive Spring 2011 Sneak Peek

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Primitive released a little sneak peek image of their upcoming Spring Collection, which is expected to drop very soon.

I’m really loving the single logo-embroidered tee that appears to be coming in both navy and maroon.

We’ll let you know when they officially release.

Primitive X Black Scale

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Primitive and Black Scale have joined forces and have released a joint capsule collection consisting of a tee, available in two colorways, and a snapback.

All three items were produced in limited quantities and will not be available again after they’re gone.

Tees are available for $33.99, snapback for $39.99. Make your orders via Primitive.

Primitive Fall 2010 T-shirt Collection

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Primitive’s Fall 2010 t-shirt collection is now available.

Hit the jump to see images of each of their new designs.

They’re available for purchase via Primitive or Digital Gravel.











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Primitive Labor Day Weekend Sale

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Primitive is running a huge Labor Day Weekend Sale, knocking 20 to 50 percent off everything in their shop.

The event lasts for three days… Saturday – Monday (September 4th – 6th).

The sale only takes place in their store, so you’ll have to visit Primitive‘s shop to take advantage of the deals.

Primitive, 17060 Ventura Blvd, Encino, CA, 818.479.7171

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Primitive’s “Melton Plaid” New Era Fitted

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The lovely folks at Primitive Apparel have generously released a brand new New Era piece to hold us over until their next delivery drops sometime in October.

The New Era “Melton Plaid” has a crown that consists of melton wool, while the tops of the visors are constructed of a Fall-friendly plaid flannel.

Both hats feature their classic branding alon gwith coordinating under-visors. 

“Melton Plaid” is available now in both olive or navy for $39.99 via Primitive.  Hit the jump to see detailed images of each.

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Primitive Summer 2010

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Primitive released their Summer 2010 Lookbook, allowing us to tag along as the crew enjoys a typical Southern Cali day.

Amongst the new releases are a grip of graphic t-shirts, some fitted hats, and a pair of mesh shorts.

Hit the jump to see all of the new pieces… as well as be jealous if you don’t live in California.

All of the tees ($27.99), fitted hats $39.99), and shorts ($39.99) are available now via Primitive.

Website/ Twitter (more…)

Guru tee from Primitive

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Sometimes I have mixed feelings about shirt companies creating designs to simply capitalize on a trend or a recent event, but I have to say that I’m digging this new Guru design from Primitive Shoes.

On the front are drawn images of Guru’s album covers (by Berto Herrera) and on the back are lyrics from his Gangstarr hit “Above The Clouds” off the Moment of Truthalbum.

The Guru tee is available in both black and white for $33.99 via Primitive.  More detailed images are available after the jump.

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Primitive Spring 2010 Lookbook

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I kind of want to start my own clothing line just so that I can put together a lookbook where the male models are wearing nothing but my tees. 

I’ll forgive Primitive for objectifying women as soon as they make that “Cultivated in California” tee in a women’s cut.*

I really do dig the products in Primitive‘s 2010 Spring Lookbook.  A video showcasing the photo shoot of the look book, as well as the entire new collection are shown after the jump (including photos of half-naked Shay Maria.) 

Products are available now at the Primitive Shoes website or at their store:

Primitive Shoes, 17060 Ventura Blvd, Encino, CA  91316, 818.479.7171

*I’m not seriously bothered by the photos… just being a smart ass.

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Source:  High Snobiety