Tag Archives: true east

True East is hosting the brand’s 15 Year Anniversary party today, July 16, which features a barbecue and free music.

On July 16, 1996 True first opened its doors for business on Haight Street in San Francisco. To celebrate 15 years of making up our own rules and then forgetting what they were, True will be releasing 15 projects from July 16, 2011 to July 16, 2012.

The first of the 15 projects will be available at the event.

True East is located at 1335 South Main Street, Walnut Creek, CA.

Congrats on the anniversary guys!

In the next issue of their Native Leagues Project, True has collaborated with Black Scale to offer Volume 7, which features a New Era 59Fifty, a tee in two colors, and a camouflaged jacket.

Mega brings his Black Scale brand to the Native Leagues Project roster for San Francisco streetwear mainstay True.  Saluting the rich legacy of the SF Bay area sports teams is the purpose of The Native Leagues Project and for release #7 Black Scale takes it all the way back with a tribute to the Seals.  This release features a new era 59Fifty & a tee in two colors.

The Natives League Project Vol. 7: Black Scale drops today, Saturday, September 11th at the Black Scale flagship store (55 Grant Ave, San Francisco), True SF(1415 Haight Street, San Francisco), True East (1335 South Main Street, Walnut Creek), and online via True Clothing.

Hit the jump to see additional images.

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The latest to hop on with TRUE and their Native Leagues Project is San Francisco’s Black Scale.

The Native Leagues Project is an effort put together by TRUE to collaborate with other local brands to celebrate the San Francisco sports teams.

Together, TRUE and Black Scale will be releasing the Native Leagues Project New Era 59Fifty Fitted Cap, which features the Black Scale logo on the back and the San Francisco Seals logo on the front.

It will be available on Saturday, September 11th.

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If you’re in the Bay Area tomorrow (Saturday, August 28th), head out to Walnut reek to celebrate the 4th anniversary of True East.

They will be live music, giveaways from The Hundreds, the release of the True East 4 Year Anniversary t-shirt, as well as special deals on all of their products in store.

True East, 1335 South Main Street, Walnut Creek, CA  94596

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True is releasing their “Anti-Champions” 14th anniversary collection this weekend.

In celebration of fourteen years of non-relevance, San Francisco natives True releases this capsule collection.  Especially meant to cope with the variety of temperatures & elements one may deal with on a typical Bay Area summer day, True offers up tees, crewnecks, zip hoodies and the all important flask.

Hit the jump to see additional detailed images of each piece.

The “Anti-Champions” collection will be available at True San Francisco, True East and online at True.

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This weekend, True is releasing the latest of their Native Leagues Project, this one a collaboration with Diamond Supply Co.

True has been collaborating with other brands to create designs meant to celebrate San Francisco and the Bay Area sport teams.

Diamond Supply Co. steps up to the plate to join San Francisco’s True for Native Leagues Project release #6.  The concept behind the Native Leagues Project is for True to collaborate with some of their top brands in tribute to the legacy of Bay Area sports teams.  San Francisco native Nick Diamond pays tribute to his hometown team in the Diamond way with this release.

Native Leagues Project Vol. 6: Diamond will be released this Saturday, July 24th, at Diamond Supply Co. in Los Angeles, True SF, True East and online via True.

Hit the jump to see additional images.

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San Francisco Bay Area’s True was one of five shops selected to take part in JanSport’s Right Pack Signature Series.

The new releases, entitled “The Human Zoo Collection,” consists of a JanSport Original Right Pack, a zip hoodie, a t-shirt and a carabiner.

The True X JanSport : Human Zoo Collection is slated to drop July 15th and will be available exclusively at True, True East and at True’s shop online.

Hit the jump to see additional images.

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True Clothing has dropped their fifth piece to their The Native Leagues Project, this time collaborating with Jeff Staple and his legendary Staple design house.

If you’re not familiar with The Native Leagues Project, it’s an effort lead by True, in which they collaborate with their favorite brands to salute the history of Bay Area sport teams.

The True X Staple piece celebrates the San Francisco Giants with an orange/black colorway of their infamous pigeon tee.

The Natives Leagues Project Vol. 5: Staple is available now or $36 via True and at True SF and True East locations.  Hit the jump to see additional detailed images.

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TRUE has released a collection of products entitled “Sharpie”, which pays homage to the classic marker pen.

Back to the sketch book.  Revisiting the classic True “Sharpie” 59-Fifty, we’ve released the original New Era design in a new colorway featuring all grey wool panels, black visor, and light grey underbill.   A colorway paying homage to the marker that gave the design it’s name, and ink.  Along with the fitted, True has also produced a Sharpie Fine Point Permanent Marker with the same handstyle as the cap.   A run of crew necks and t-shirts sharing the tonal grey/black theme will also be available. 

Hit the jump to see additional images of all of the new “Sharpie” pieces.

You can find the “Sharpie” pieces starting this weekend at their online shop, True SF, or at the True East Summer BBQ this Saturday (an all day party featuring music and sale prices on all items – 1335 S. Main St, Walnut Creek, CA).

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Thanks to The Fresh Stock, I came across the new collaborative project from Adapt Advancers and TRUE.  The t-shirt is entitled, “Summer Of Love.” 

This will be the 4th installment of the Native Leagues Project from TRUE, who collaborates with various Bay Area brands for each installment.

The Summer of Love tee is a reference to the late 60’s cultural phenomenon of the same name. Taking place during the Summer of 1967 and continuing through the end of the 60’s, the Haight/Ashbury neighborhood of San Francisco (also home to the TRUE flagship store) acted as a hub for a movement that embodied the ideals of creative expression, sexual freedom, and cultural and political rebellion. In following with the Native Leagues Project local teams tradition, the tee also pays symbolic homage to the city’s own San Francisco Giants.

The t-shirt will be available in black and white colorways.  You’ll be able to find it starting tomorrow, June 12th, at both TRUE shop locations (Walnut Creek and San Francisc0), as well as online via TRUE and Adapt Advancers.

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Source:  The Fresh Stock

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Last weekend was the Bay Bridge Series, which was three games of excruciating hell for me personally, as I watched my San Francisco Giants lame it up against the Oakland Athletics.

To celebrate the series and rivalry, TRUE collaborated with Crooks & Castles to bring Volume 3 of their Native Leagues Project, which consists of an exclusive t-shirt design and a couple of hats.

The t-shirt utilizes both team’s colors and features an image of Medusa.  It’s available now for $32 via TRUE online and TRUE retail locations.

More images of the t-shirt design and hats are available after the jump.

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TRUE is an incredible fashion line and retail shop in the Bay Area, so when I noticed that Ctothejl had some sneak images of upcoming releases, I had to repost them here.

“Currency” and “DTF” are available for $26 in both the San Francisco and Walnut Creek shops and online at TRUE.

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Source:  Ctothejl

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